Find the gap before you spend more.
If marketing feels busy but growth still feels inconsistent, start by finding where the system is breaking down. Use the free scorecard first, or choose the resource that matches the problem you already see.
Not sure what is wrong?
Take the scorecard to review awareness, acquisition, conversion, and retention. You will see where marketing is leaking before you commit more time or money.
- 4 minutes to complete
- 14 practical questions
- Immediate result
- Full breakdown available by email
Do not start with another tactic. Start with the right question.
Most business owners do not have a marketing effort problem. They have a visibility problem, a conversion problem, a retention problem, or a strategy problem. These tools help you separate those issues.
Find the weak spot.
Use the scorecard if you are not sure where the real problem is hiding.
Choose the right resource.
Pick the guide that matches the area where your marketing feels stuck.
Make the next move clearer.
Walk away with a practical way to inspect, improve, or prioritize the work.
Choose the tool that matches the gap.
These are not random downloads. Each resource is designed to help you inspect one part of the marketing system and make a smarter next decision.
Marketing Metrics That Matter
Tracking ToolUse this when marketing feels active, but you cannot tell what is actually moving the business.
- Identify the numbers that deserve weekly attention
- Spot reporting gaps that hide performance problems
- Create a simple rhythm for better decisions
- Use the AI prompt to customize the system
Ad Account Audit
Paid Media ToolUse this before you increase spend, change budget, or blame the platform.
- Review creative fatigue and frequency issues
- Check whether the offer or funnel is the real problem
- Look beyond surface-level ROAS
- Know what to inspect before changing spend
Email Marketing Audit
Retention ToolUse this if you have a list, but email is not creating enough follow-up, repeat purchase, or customer movement.
- Review campaign consistency
- Find gaps in customer follow-up
- Identify winback and retention opportunities
- Improve how your list supports revenue
Social Media Copywriting Prompt
AI PromptUse this when your content feels too broad, too safe, or too similar to everyone else in your market.
- Clarify audience pain points
- Build sharper content angles
- Create more specific posts
- Connect content to business goals
Should You Hire Marketing In-House?
Decision ToolUse this before you hire an employee, bring in an agency, or expect one person to fix a strategy problem.
- Clarify the role you actually need
- Avoid hiring before the strategy is clear
- Compare internal and external support
- Make the next marketing hire smarter
Still not sure?
Best First StepIf every issue feels connected, start with the scorecard. It is designed to show which part of the system needs attention first.
- Review the full marketing system
- Find the likely bottleneck
- See where to focus next
- Get a clearer path before spending more
Built by operators, not marketing theorists.
These resources come from the same strategic thinking Mike and Nada use with business owners who have outgrown random tactics and need a clearer path. The goal is not to give you more marketing noise. The goal is to help you see what is actually holding growth back.
Mike Birt
Mike built his career solving growth problems for businesses that had hit a wall. As a partner and Chief Marketing Officer at Grunt Style, he helped grow the company from $6M to $80M by improving the strategy behind customer acquisition, retention, brand positioning, email, loyalty, and ecommerce growth.
Nada Djuric
Nada brings the operational side of marketing growth into focus. She turns strategy into campaigns, content, email, customer communication, and repeatable execution systems. Her background spans ecommerce, lifecycle marketing, retention, campaign planning, and execution management. For clients, that means strategy has a path into real deliverables. The brand voice becomes content. The customer journey becomes email and SMS. The campaign plan becomes work in market.
Use the free resources to see how we think before you ever book a call.
Built from real growth work, not theory.
These resources come from the same kind of strategic thinking used to diagnose brand, acquisition, retention, and execution problems for established businesses.
Ecommerce growth experience through strategy, brand, acquisition, and retention.
New patient acquisition revenue built for a referral-dependent healthcare group.
Organic social sessions from brand voice and content strategy work.
Branded search conversion rate compared with non-branded search.
Send the right resource to my inbox.
Choose the resource you want. We will send the guide and practical follow-up resources that help you apply it to your business.
Get the Metrics Guide
Get the Ad Audit
Get the Email Audit
Get the Prompt
Use the resource. Keep the next step simple.
The goal is not to give you more marketing homework. The goal is to help you see what needs attention first.
Do I have to give an email to use the scorecard?
No email is required to start the scorecard. The deeper breakdown and recommended next steps can be sent by email after you complete it.
What if I do not know which resource I need?
Start with the scorecard. It is designed to help you see which part of the marketing system needs attention first.
Are these guides for beginners?
They are built for business owners and marketing leaders who need practical clarity. They are simple enough to use, but not watered down.
Will you follow up with a sales pitch?
The resource is useful on its own. If it gives you clarity and you want help interpreting it, you can schedule a strategy conversation.
Still not sure what is holding growth back?
If marketing feels noisy, expensive, or harder than it should be, start by finding the gap. Then decide whether you need a guide, a diagnostic, or help getting the right work done.