Find the gap before you spend more.
Six free, AI-guided audits. Pick what matches what you’re seeing, get a real diagnosis, not a generic checklist.
Not sure which one fits? Answer a few quick questions instead →
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Pick whatever’s relevant above, or check more than one below. One name, one email, instant access.
Six audits. Each one built for a specific gap.
These aren’t checklists. Each one is an AI-guided, branching diagnostic, it asks one question at a time, follows your actual answers, and ends with a real diagnosis: the likely constraint, the evidence behind it, and the first place worth fixing.
Lead Generation Audit
Acquisition ToolUse this when leads have stalled and you’re not sure if it’s volume, quality, or follow-up.
- Traffic sources and channel concentration risk
- Where visitors actually drop off before converting
- Whether your “lead quality” complaint is even measured reliably
- Follow-up speed, often the cheapest fix on this list
Ad Account Audit
Paid Media ToolUse this before you increase spend, change budget, or blame the platform.
- Spend versus your actual cost-per-result target
- Targeting and whether the audience is even defined clearly
- Creative fatigue and message fit
- Whether tracking is reliable enough to trust any of the above
Email Marketing Audit
Retention ToolUse this if you have a list, but email isn’t producing enough follow-up, repeat purchase, or revenue.
- List health and how the list was actually built
- Segmentation versus one message to everyone
- Deliverability, not just content quality
- Missing automation, often the highest-leverage gap
Website Conversion Audit
Conversion ToolUse this when people are visiting but almost nobody takes the next step.
- Whether traffic intent actually matches the page
- The single ask, or too many competing ones
- Trust signals before the moment of decision
- Friction in the form or process itself
Referral Dependency Audit
Acquisition ToolUse this if referrals built the business, and growth has quietly stalled anyway.
- How concentrated your referral sources really are
- What happens if the biggest source stopped tomorrow
- Whether you actually have capacity for a second channel
- What’s already been tried, and why it stopped
Visibility Audit
Branding ToolUse this if it’s a good business that almost nobody outside your circle has heard of.
- Where a stranger would actually look for you
- Your real digital footprint, not your instinct about it
- Whether your message is clear once someone finds you
- Capacity to handle new demand if visibility improves
Also useful, not part of the six audits.
Doesn’t map to a specific diagnosed problem the way the six audits do. Useful for a different reason, building the tracking system underneath everything else.
Marketing Metrics That Matter
An AI prompt that starts with your actual goal, more revenue, more leads, better retention, then works backward to the three to five metrics that actually connect to it. Nothing included just because it’s commonly tracked.
Send Me the Metrics GuideBuilt by operators, not marketing theorists.
These audits come from the same strategic thinking Mike and Nada use with business owners who’ve outgrown random tactics and need a clearer path. The goal isn’t more marketing noise. It’s seeing what’s actually holding growth back.
Mike Birt
Mike built his career solving growth problems for businesses that had hit a wall. As a partner and Chief Marketing Officer at Grunt Style, he helped grow the company from $6M to $80M by improving the strategy behind customer acquisition, retention, brand positioning, email, loyalty, and ecommerce growth.
Nada Djuric
Nada brings the operational side of marketing growth into focus. She turns strategy into campaigns, content, email, customer communication, and repeatable execution systems, spanning ecommerce, lifecycle marketing, retention, and campaign planning.
Use the free audits to see how we think before you ever book a call.
Built from real growth work, not theory.
These audits come from the same kind of strategic thinking used to diagnose branding, acquisition, retention, and execution problems for established businesses.
Ecommerce growth experience through strategy, brand, acquisition, and retention.
New patient acquisition revenue built for a referral-dependent healthcare group.
Organic social sessions from brand voice and content strategy work.
Revenue growth while marketing systems and lead generation became repeatable.
Use the audit. Keep the next step simple.
The goal isn’t more marketing homework. It’s seeing what needs attention first.
How is this different from a regular checklist?
Each audit is AI-guided and branching. It asks one question at a time, follows your actual answers, and works from your real numbers when you have them. You get a diagnosis, not a generic list of tips.
What if I don’t know which audit I need?
Answer a few quick questions at the top of this page. Nothing scored, nothing scientific, just enough to point you at the audit that matches what you’re actually seeing.
Are these for beginners?
They’re built for business owners and marketing leaders who need practical clarity. Simple enough to run yourself, not watered down.
Will you follow up with a sales pitch?
The audit is useful on its own. If it points to something bigger than you want to tackle in-house, the Focused Audit is the next step, and it’s a fixed-price, two-week engagement, not an open-ended pitch.
Still not sure what’s holding growth back?
If marketing feels noisy, expensive, or harder than it should be, start by finding the gap. Then decide whether you need an audit, a real conversation, or help getting the work done.