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What does a fractional CMO do? (And when you need one)
A fractional CMO is a part-time chief marketing officer who sets your strategy, decides where the…
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Hiring overseas freelancers: the risks nobody prices in
The biggest risk of hiring overseas freelancers is that all the accountability lands on you. If…
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Shopify conversion rate: find where your store loses sales
When a Shopify store gets the right traffic and still doesn’t sell, the problem is on…
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Marketing With No Budget? You’re the Budget
You can grow a business with no marketing budget, but you’ll pay with time instead of…
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Last Ditch Bar Backlash: The Real Business Lesson
The Last Ditch Bar Backlash: What Happens When You Change the One Thing Your Customers Loved…
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That Converse Ad: How Does an Ad Like This Get Approved by a Room Full of Good People
The image was part of Converse’s Chuck 70 X campaign featuring Karina from the K-pop group…
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Active Inertia: What It Is and How to Fix It
When Things Stop Working: The Trap of Active Inertia Growth stalls. Leads dry up. The channel…
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The Future of Social Media Management Is Coming Home
Social media management is coming back home. In-house or local. Those are the two options that…
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Most Businesses Should Quit Social Media
If you cannot post every day, quit organic social media, turn your profile into a business…
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Customer Lifetime Value Is a Dangerous Metric
I came across advice recently from a well-known marketing influencer suggesting that smart brands on TikTok…
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AI Is Not an Advantage
Fiverr ran a Facebook ad recently. It showed a horse and buggy on a modern highway,…
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Shiny Object Syndrome Marketing or Why Do I Change Everything All the Time?
Your marketing plan changed three times this quarter. A podcast in January, a newsletter by February,…