Stop guessing. Build a system that actually grows.
Most businesses don’t need more tactics thrown at the wall. They need a clearer brand, a smarter strategy, and people who can get the work done across acquisition, conversion, and retention.
Tactics are not the strategy.
Paid ads, SEO, email, content, video, and funnels all matter. They work better when the brand is clear, the offer makes sense, and the customer journey is built to move people from aware to paying.
Great plan. Who’s doing it?
A strategy deck that lives in Google Drive is not a strategy. Big Brain Strategy was built to close the gap between smart thinking and real execution. No bloated agency handoff. No junior team learning your business on your dime. No document that sits untouched for six months.
Brand-led growth across the full system.
We don’t start by selling you a channel. We start by finding where the constraint actually lives, then execute the work most likely to move things.
Brand
Why should people remember, trust, and choose you over a cheaper option?
- Positioning
- Messaging
- Offer strategy
- Differentiation
Awareness
Do the right people know you exist?
- Social content
- Short-form video
- SEO content
- Thought leadership
Acquisition
Are you creating traffic, leads, calls, demos, and actual sales?
- Paid ads
- Lead generation
- Offers and CTAs
- Campaigns
Conversion
Are enough of those opportunities turning into customers?
- Landing pages
- Funnels
- Lead nurture
- Sales content
Retention
Are customers returning, referring, and buying again?
- Email and SMS
- Lifecycle campaigns
- Winbacks
- Segmentation
Pick how much of the system you want us to run.
Senior strategy is in every package. The difference is how much execution you need behind it.
Essential Growth
For businesses that need consistent visibility, stronger customer communication, and a marketing rhythm that doesn’t fall apart the moment something else comes up.
- Brand and growth strategy baseline
- Monthly growth plan
- Messaging and content direction
- Execution in 1 to 2 active growth lanes
- Monthly content or campaign calendar
- Monthly reporting and strategy call
Growth System
For businesses that need more than visibility. You need marketing that creates demand, captures real opportunities, and actually follows up on them.
- Everything in Essential Growth
- Campaign strategy and execution
- Execution in 2 to 3 active growth lanes
- Paid ads or SEO content, depending on strategy
- Email and SMS campaign execution
- Offer, CTA, landing page, and funnel recommendations
- Biweekly strategy calls and monthly reporting
Growth Team
For businesses that need strategy, leadership, execution, and accountability without the overhead of building a full internal department.
- Everything in Growth System
- Fractional CMO-level leadership
- Execution in 3 to 5 active growth lanes
- Paid media, SEO, content, email/SMS, and funnel work
- Video planning, editing, and repurposing
- Weekly leadership call
- Executive reporting and team or vendor coordination
Package comparison
The exact channel mix is based on your goals and where the biggest growth constraint actually lives.
| Feature | Essential Growth | Growth System | Growth Team |
|---|---|---|---|
| Brand and growth strategy | Included | Included | Included |
| Active growth lanes | 1 to 2 | 2 to 3 | 3 to 5 |
| Social and content execution | Optional lane | Optional lane | Included or optional |
| Email and SMS execution | Optional lane | Optional lane | Included or optional |
| Paid ads | Not usually included | Optional lane | Included or optional |
| SEO content | Optional lane | Optional lane | Included or optional |
| Funnel and conversion support | Light | Moderate | Advanced |
| Strategy calls | Monthly | Biweekly | Weekly |
| Reporting | Monthly | Monthly performance | Executive-level monthly |
The package determines how much we run. The strategy determines what matters.
Paid Media
Meta ads, Google ads, campaign planning, creative testing, targeting, budget recommendations, and performance review.
Social Media
Content strategy, posting plans, captions, creative direction, short-form video, and platform-specific campaigns.
Content and SEO
SEO blog content, topic planning, educational content, thought leadership, and search-focused growth writing.
Video
Short-form video editing, content repurposing, creative direction, and local videography where applicable.
Email and SMS
Campaign planning, nurture, winbacks, promotional sends, lifecycle strategy, and customer communication.
Funnels and Conversion
Landing page recommendations, offer strategy, CTA improvement, lead nurture, and conversion path work.
Who this is for
Big Brain Strategy works with established businesses that have customers, real revenue, and genuine growth potential, but need better brand clarity, sharper strategy, and more consistent execution to get to the next level.
Good fit
- Ecommerce businesses that need stronger acquisition, retention, and brand differentiation
- B2B businesses that need better positioning, content, and lead generation
- Service businesses relying too heavily on referrals and running out of runway
- Small internal teams that need senior marketing direction without another vendor
- Owners who are tired of managing disconnected freelancers and getting inconsistent results
- Companies that need work done, not just a deck to present to the board
Not the best fit
- Businesses looking for a quick hack or overnight results
- Companies that only want someone to run ads, full stop
- Teams unwilling to look honestly at the brand or rethink the customer journey
- Businesses that want volume without strategy behind it
- Owners who want a strategy document but no accountability for actually doing anything
Built from real growth experience.
Experience across ecommerce, healthcare, service businesses, paid media, retention, content, email, and brand strategy. We’ve done this before.
Grunt Style
Strategy, customer understanding, email growth, loyalty programs, brand connection, and acquisition systems built to scale.
Complete Care
New patient acquisition strategy for a healthcare business that had been completely dependent on referrals.
Areli Sportswear
Campaign testing and content strategy for seasonal custom sportswear lead generation.
UNDR Industries
Social media content strategy and email marketing support for an ecommerce apparel brand.
How we work
Strategy sets the direction. Execution creates the movement.
Diagnose
We look at the brand, customer journey, marketing channels, funnel, and retention opportunities to find the real constraint.
Prioritize
We identify the highest-impact growth lanes and decide what needs to happen first, based on your goals and what the business can actually support.
Execute
We get the work moving across the selected channels. Every activity has strategy behind it, not just something to fill the calendar.
Improve
We review performance, tell you what’s actually working, adjust the strategy, and keep building the system over time.
Questions business owners usually ask
Do all packages include strategy?
Yes. Every package includes senior marketing strategy. The difference is how many growth lanes we help you execute.
What is a growth lane?
A growth lane is an active area of execution: social content, paid ads, SEO content, email and SMS, video, funnel improvement, or retention campaigns. We focus on the lanes most likely to move the needle for your specific business.
Do I choose the growth lanes?
We choose them together based on your goals, your current marketing, and where we believe the biggest opportunity actually lives. You’re not picking off a menu.
Are you an agency or consultants?
We’re a strategy and execution partner. We help build the plan and get the work done. If you need to put us in a box, “fractional marketing team” is probably the closest.
Can you handle paid ads?
Yes. Paid ads can be included depending on the package and strategy. We won’t recommend running ads until the message, offer, and funnel are ready to support them. Throwing ad budget at a broken system just burns money faster.
Do you create content?
Yes. Social content, SEO content, short-form video editing, content repurposing, and local videography where applicable. Content with strategy behind it, not content for the sake of posting.
Not sure which package fits?
You don’t need to know exactly which channels you need before we talk. That’s part of the strategy. We’ll help identify what’s holding growth back, which parts of the system need attention, and what level of support makes sense for where you are right now.