The brains behind your growth
Your marketing isn’t working. You already know it.
Big Brain Strategy works with established businesses to build the brand, the positioning, and the growth systems that make marketing worth the investment. We give you the strategy and you run with it, or we roll up our sleeves and execute it with you. Either way, a plan without action is just an expensive dream. We don’t do expensive dreams.
You’ve hired agencies. They gave you the same playbook they gave their last ten clients. You’ve tried AI. It gave your competitor the same strategy it gave you. And now you’re all out there saying the same things to the same people, spending more money to get the same results.
The missing piece isn’t more tactics. It’s a brand nobody has bothered to build yet.
If you’re done complaining about your marketing and ready to do something about it, let’s talk.
Why Big Brain Strategy
Growth doesn’t happen by accident.
Whether your sales have stalled or you’re ready to push into the next stage, you already know that doing the same things won’t get you there. You need a plan built by people who have actually done this. Not a template from an agency. Not a strategy generated by AI that gave your competitor the same answer. A plan built on experience scaling businesses from startup to $80M, launching marketing departments from scratch, and turning stalled brands into growing ones. We build that plan. And if you need it, we execute it too.
The audit
A strategic diagnosis of your business, customers, and marketing systems. If you’ve been burned by agencies that promised the world before looking under the hood, this is why we start here. We figure out what’s happening before we promise anything. Best for: leaders who want clarity before investing more.
The advisor
Strategic direction for businesses that have a team but need someone steering the ship. We set the strategy, build the plans, and keep your team focused on the work that moves the needle. You handle execution. We make sure it’s the right execution. Best for: businesses with in-house marketing that lacks strategic leadership.
The partner
Strategy and execution, shared. We set the direction and handle the channels that need senior-level attention while your team takes the rest. Paid media, email, content, whatever the audit says matters most. Best for: businesses with some marketing muscle that need more hands and a strategist driving the work.
the department
Your marketing department without the overhead. We own strategy and execution across every channel so you can focus on running your business. Content, ads, email, reporting. All of it. Best for: businesses that want marketing handled, not managed.
You work with us. Period.
We stay small on purpose. Every client works directly with the founders. There’s no account manager. No junior team. No layers between you and the people doing the thinking. We built it this way because the moment your strategy gets handed off to someone who wasn’t in the room when it was made, it falls apart.
We’ve run businesses. We’ve managed P&Ls. We’ve made payroll. We know what it’s like to stare at the numbers and wonder if the marketing is actually doing anything. That perspective matters because we don’t look at your marketing in a vacuum. We look at how it fits into your business, your margins, your goals, and what you can actually afford to get wrong right now. A 25-year-old account manager with a dashboard isn’t thinking about any of that.
If something isn’t working, we’ll tell you. If something doesn’t matter, we’ll cut it. We’re not here to make you feel good about wasting money. We’re here to help you grow.
We’ve done this before.
We’ve scaled a $6M brand to $80M. Built marketing departments from the ground up. Launched acquisition systems that replaced referral pipelines. Turned stalled businesses around with nothing but organic strategy. Ecommerce, healthcare, professional services, food retail. The industry changes. The fundamentals don’t. You’re still trying to get real people to notice you, trust you, and buy from you. We know how to make that happen.
“The goal isn’t more marketing. It’s better decisions.”
Big Brain Strategy
The Fit
Who we’re best suited to help.
We’re a good fit if you have real customers and real revenue, you’re investing in marketing but want more confidence in the strategy, and you value clarity, focus, and senior perspective. We’re probably not a fit if you’re looking for quick wins without structural change, you want someone to “just run ads,” or you’re not open to questioning what you’ve already tried.
Good fit
You have real customers and real revenue. You’re investing in marketing but want more confidence in the strategy. You value clarity, focus, and senior perspective.
Not a fit
You’re looking for quick wins without structural change. You want someone to “just run ads.” You’re not open to questioning what you’ve already tried.
The Founders
Built by strategists.
Big Brain Strategy was founded by Mike Birt and Nada Djuric — two strategists who have built, scaled, and repaired marketing systems inside real businesses. Different backgrounds. Shared discipline. Strategy comes first. Always.
Meet the people behind the strategy.
Get new content delivered directly to your inbox
Recent Posts
-
Brand Strategy vs Marketing Strategy: Why Most Businesses Get This Wrong
Here’s a conversation that happens in almost every initial client meeting we take. The business owner…
-
AI Isn’t Replacing Workers. It’s Exposing Who Has a Strategy and Who Doesn’t.
For the past three years, the prevailing narrative about AI has been that it would replace…
-
B2B Marketing Strategies for 2026
Every January, marketing blogs publish their annual predictions list. AI will change everything. Video is king.…
-
Brand Positioning Strategy: Why Your Marketing Isn’t Working
You’ve got a decent product. Your team works hard. You’re spending money on marketing. But the…