Most businesses running paid ads have the same problem. They can see the spend. They can see some clicks. But they can’t tell you whether the money is actually doing anything. The reports look fine on the surface, and nobody’s digging deep enough to find out what’s rotting underneath.

This ad account audit guide changes that. It walks you through evaluating your campaign structure, audience targeting, creative performance, and attribution setup across whatever platforms you’re running. The AI prompt takes it further. Upload it to Claude or ChatGPT, tell it which platforms you’re using, and it’ll tell you exactly which reports to pull and what to look for in each one.

Whether you’re managing ad accounts yourself, overseeing a freelancer, or trying to figure out if your agency is actually doing what they say they’re doing, this audit gives you a clear picture of where your money is going and whether it’s coming back.