Most businesses treat email like a chore. Set up a welcome sequence once, blast the full list every couple of weeks, and hope for the best. Nobody checks whether the automations still make sense. Nobody looks at how many subscribers stopped opening months ago. Nobody asks whether the emails are even reaching inboxes anymore.

This email marketing audit guide walks you through the parts of your email program that tend to rot quietly in the background. List health, campaign performance, automation effectiveness, deliverability warning signs, and segmentation gaps. The AI prompt takes it further. Upload it to Claude or ChatGPT, tell it what email platform you use, and it’ll tell you exactly which reports to pull and what the numbers should look like for your type of business.

Whether you’re running Klaviyo, Mailchimp, HubSpot, Constant Contact, ActiveCampaign, or something else, the prompt adapts. And whether you’re ecommerce or service-based, it knows the benchmarks and automations that matter for your model. If email has been running on autopilot for a while, this is how you find out what it’s been doing when you weren’t looking.