The Cynical Marketers.
A podcast from Big Brain Strategy
The Cynical Marketers: a marketing podcast for business owners
We haven't seen it all, just most of it.
A weekly marketing podcast for business owners. Mike Birt and Nada Djuric of Big Brain Strategy talk through the marketing news and trends that matter to businesses, and give their honest opinions based on years of doing the work.
Latest episode, Ep. 105
Is LinkedIn worth it anymore? (Was it ever?)
For most businesses, LinkedIn isn't worth much anymore, and Mike and Nada aren't sure it ever was. The feed is mostly marketers talking to other marketers, AI-written posts that all sound the same, and bot comments. The algorithm hides your posts from your own connections, and real networking has mostly disappeared.
Episode notes and transcript