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You do a great job acquiring customers. You just can’t keep them.

Your Full Report
The Leaky Bucket: The Complete Breakdown
7-page PDF report. Yours to keep. No login required.
The Diagnosis

What this actually means

Most businesses in this situation didn’t deprioritize retention. They never thought about it at all. The assumption was that a good product or service would keep customers coming back on its own. No system needed. No measurement needed. Quality would do the work.

That assumption is expensive. It means there’s no early warning when customers start to drift. No post-purchase communication worth mentioning. No loyalty infrastructure. No way to know whether last month’s revenue came from the same customers as the month before or whether the bucket is filling and draining at the same time. By the time the churn becomes visible in the numbers, it’s already a trend.

The piece that surprises most clients: customers don’t just leave on their own. Competitors are actively working to take them. New market entrants show up with better offers. Someone runs a promotion targeted directly at your customer base. And because you have no retention system and no way to measure what’s happening, you have no way to react. You find out months later, in the revenue numbers, when it’s already done.

What we’re seeing
  • Acquisition metrics get reported weekly. Retention and churn get reviewed quarterly, if at all.
  • No post-purchase communication beyond transactional emails. The customer experience ends at the sale.
  • No loyalty program, no reactivation campaigns, no systematic effort to bring customers back
  • Customer LTV is treated as a vanity metric with no processes in place to actually move it
  • When customers leave, nobody knows why. The same reasons repeat because nobody ever asked.
$80M+
DTC revenue after retention, loyalty, and lifecycle systems replaced acquisition dependency
31%
Conversion rate increase after rebuilding lifecycle marketing from a dormant starting point
2×
New customer acquisition rate after retention improvements freed up margin and credibility
5-7×
The cost of acquiring a new customer vs. keeping an existing one. Most businesses spend all of it on acquisition.
What changes

When the back door closes, acquisition starts to actually compound.

01
You know your real churn rate
For most Leaky Bucket businesses this is the first uncomfortable number. Once you know it, you can do something about it. Until you know it, you’re managing a problem you can’t see.
02
Acquisition spend starts working harder
Every dollar you spend acquiring a customer is worth more when that customer stays. Right now you’re paying full price to replace people you already won. Fix retention and the acquisition math changes.
03
You have an early warning system
Lifecycle tracking means you see customers drifting before they leave. A competitor running a promotion into your base shows up in your data. You stop finding out about churn in the quarterly numbers and start catching it in week three.
04
Your best customers start doing acquisition for you
A retention system that works produces loyal customers. Loyal customers refer, review, and repeat. That’s the version of acquisition that doesn’t cost $78 per conversion.
Where we start

Everyone starts with the Audit.

Before we touch your marketing, we spend 30 days understanding it. You come out with a written report, a 90-day roadmap, and a walkthrough call with Mike where we go through everything together. Here’s what those 30 days look like for a Leaky Bucket specifically.

Week 1
How you make money
Before we look at a single channel or campaign, we start here. How does the business get paid? What does the path from first touch to closed customer actually look like, step by step? We map every stage of that journey and identify what has to be true at each one. The roadmap — and every metric we’ll eventually track — gets built backwards from this.
Week 1-2
Churn and retention audit
What is the actual churn rate? Not an estimate — the real number pulled from the data. We map the post-purchase customer journey step by step and identify exactly where the experience ends when it should be beginning. For most Leaky Bucket businesses this is the first time anyone has looked at this with any rigor.
Week 2-3
Competitive landscape and LTV analysis
Who is actively competing for your existing customers and what are they offering? We map the competitive environment and identify the specific moves being made in your market. We also calculate real LTV by segment — which customers are actually worth keeping and what retaining them is worth in revenue terms.
Week 3-4
Written report and 90-day roadmap
A written report covering churn drivers, LTV by segment, competitive threats, and retention infrastructure gaps — ranked by what to fix first. The roadmap sequences the retention and lifecycle buildout so your team knows exactly where to start.
End of Day 30
60-minute walkthrough with Mike
We walk through every finding together. You leave with the actual churn number, an understanding of what’s driving it, and a sequenced plan to address it. Mike explains the reasoning behind every recommendation. If something doesn’t make sense, say so.
The starting point
The Audit. $7,500. 30 days.
At the end of 30 days you have a diagnosis and a sequenced roadmap. Your team can run with it independently. Or if you want us to help implement, we talk about what that looks like. The Audit stands on its own either way.
Book the intro call
The call is free. The Audit is where the work starts.
Proof it works

We’ve fixed this before.

Two businesses that were acquiring customers but losing them just as fast. Both fixed the retention problem and turned existing revenue into compounding growth.

Grunt Style / DTC Apparel
Commoditized market.
Rising CPAs.
$80M in DTC revenue.
The patriotic apparel market had become a race to the bottom — multiple brands, same audience, rising acquisition costs, eroding loyalty. We rebuilt the retention infrastructure from the ground up: email segmentation, a loyalty program that became a category standard, and a Facebook community that grew to over one million members. Acquisition spend stayed flat. Revenue scaled because customers stayed and referred.
$80M+
Annual DTC revenue
CAC down
While media spend scaled profitably
Read the full case study
UNDR Industries / DTC Apparel
Dormant email list.
No lifecycle system.
Customers drifting.
Email marketing had been abandoned entirely. A sizable subscriber list sat untouched while the founder managed everything alone. No retention flows, no reactivation campaigns, nothing to bring customers back after a purchase. We rebuilt email from scratch, built automated lifecycle flows around purchase behavior, and shifted the content strategy to the founder’s authentic voice — the asset that had always driven loyalty in person but never online.
31%
Conversion rate increase
17% → 35%
New customers as % of total orders
Read the full case study
The Intro Call

Thirty minutes. Free. No pitch deck.

You took this quiz because the growth feels harder than it should given the volume you’re doing. Revenue that should be compounding isn’t. That’s almost always a retention problem.

You bring your numbers, Mike brings an honest read on them. He’s had enough of these conversations to know quickly whether we can help, and he’ll tell you either way.

What we cover
  • What your actual retention rate is and what it’s costing you in real revenue terms
  • What competitive activity is happening in your market and whether it’s affecting your customer base
  • Whether an Audit makes sense right now and what a retention and lifecycle buildout would actually require
  • A straight answer either way, even if that answer is not yet
You deal directly with Mike. No intake form, no pre-call questionnaire.
Ready

You worked hard to win every customer you have.

Someone else is working just as hard to take them. The diagnosis is done. The next move is yours.

Book Your Free Intro Call Free. 30 minutes. Direct conversation with Mike.