Category: Strategy & Market Positioning
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Start with why (not that one)
Start with why still works, but the why has changed. Customers ask one thing now: why…
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Marketing With No Budget? You’re the Budget
You can grow a business with no marketing budget, but you’ll pay with time instead of…
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Last Ditch Bar Backlash: The Real Business Lesson
The Last Ditch Bar Backlash: What Happens When You Change the One Thing Your Customers Loved…
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Active Inertia: What It Is and How to Fix It
When Things Stop Working: The Trap of Active Inertia Growth stalls. Leads dry up. The channel…
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The Future of Social Media Management Is Coming Home
Social media management is coming back home. In-house or local. Those are the two options that…
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Most Businesses Should Quit Social Media
If you cannot post every day, quit organic social media, turn your profile into a business…
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Customer Lifetime Value Is a Dangerous Metric
I came across advice recently from a well-known marketing influencer suggesting that smart brands on TikTok…
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AI Is Not an Advantage
Fiverr ran a Facebook ad recently. It showed a horse and buggy on a modern highway,…
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Shiny Object Syndrome Marketing or Why Do I Change Everything All the Time?
Your marketing plan changed three times this quarter. A podcast in January, a newsletter by February,…
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What Is the Best Strategy for Marketing?
Short answer: The best strategy for marketing is the one built for your customer, your goal,…