Category: Performance & Measurement
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Customer Lifetime Value Is a Dangerous Metric
I came across advice recently from a well-known marketing influencer suggesting that smart brands on TikTok…
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Brand Awareness Actually Does Matter
For years I have been saying brand awareness matters. And for years, nobody in the room…
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Flying Blind: When Your Marketing Data Exists but Nobody’s Using It
You Have the Numbers. Growth Is Still Guesswork. Something specific happens when marketing data stops driving…
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AI Isn’t Replacing Workers. It’s Exposing Who Has a Strategy and Who Doesn’t.
For the past three years, the prevailing narrative about AI has been that it would replace…
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Four Key Types of SEO
Understanding the four key types of SEO—on-page, off-page, technical, and local—is crucial for businesses aiming to…