Category: Strategy & Market Positioning
-
Brand Strategy Is the Foundation. Stop Skipping It.
Most businesses think they have a brand strategy. A logo they like, a tagline someone came…
-
The Four Gets of Marketing
I’ve been doing marketing for a long time. And after all of it, the seminars, the…
-
Signs You’ve Outgrown Your Marketing Agency
Short answer: You’ve outgrown your marketing agency when the reports show activity but can’t show sales,…
-
Temporal Discounting Is Why Your Marketing Isn’t Creating Urgency
People don’t care about future pain or future reward. Build your marketing around either one and…
-
Marketing Strategy vs. Marketing Tactics: Why Most Businesses Get It Backwards
Short answer: Marketing strategy is the plan for who you’re trying to reach, what you’re telling…
-
AI Slop Is Making Marketing Harder, Not Easier
Everyone Has the Same Tool. Nobody Is Standing Out. AI made a lot of things easier.…
-
Business Growth Plateau: Why What Worked Before Stops Working
Short answer: A business growth plateau usually means the thing that got you here has run…
-
The Founder Bottleneck: Are You the Reason Your Business Isn’t Growing?
Short answer: If every decision has to go through you, you’re the reason the business isn’t…
-
Why Is My Marketing Not Working? 8 Reasons Businesses Get Stuck
You’re Doing Things. Nothing Is Working. Here’s Why That Happens. Most business owners and marketing leaders…
-
What to Look for in a Marketing Consultant for Your Small Business (And What to Watch Out For)
Most small businesses hire the wrong marketing consultant and don’t know it until the money’s gone.…